Lot Creation

Summer Olympics in Paris, 2024: How to get the Hottest Lot in Your Auction this Year

The auction lots that sell best are those that offer access to your bidders. Access to that which they could not otherwise obtain or access to relationships they wouldn’t otherwise be able to build. Professional sports championships and – every four years – the Summer Olympics usually do exceptionally well in most auctions.

And while the Summer Olympics are always popular, in 2024 the Olympics are going to be in Paris, one of the most desirable destinations in the world. If you could acquire tickets to the Olympics now, and build a package around them for next summer, it would be a huge addition to your auction in 2023.

Obtaining tickets is always a challenge. You can register for a drawing to “win” the right to purchase tickets by registering on the Paris 2024 website. They will be drawing winners until March 15th, and offering each winner a finite amount of time to purchase tickets for various competitions.

The list of available sports and rounds of competition are varied and very few Gold Medal opportunities are going to be offered in this drawing. But you could still easily build a very compelling Summer Olympic package for as little as $30/ticket.

Tickets to the Olympics may also be available to high-level Visa card holders. It is worth exploring perks and offers to see if any of your supporters are able to get tickets for you.

Once you have the tickets, accommodations are the next obvious challenge. As of this writing (2/15/23), AirBnb had not implemented surge pricing yet for Paris. I was able to find a number of flats and apartments available in very reasonable price ranges. Hotels are currently only booking through June of 2024, so pricing remains to be seen .

Is this all a long-shot? Yes. Would it be worth it if it came through? Absolutely. The best auction lots, after all, offer access to the otherwise unobtainable, and the Olympics are the pinnacle of hard to get events.

The Most Exciting Auction Lots of 2022

After two years of pandemic, 2022 marked an almost complete return to in-person fundraising, and the re-emergence of live auction “irrational philanthropy.” Crowds were excited to be back in the room together, and auction committees pulled out all the stops to put together creative and enticing auction lots, making it the perfect time to bring back our annual tradition of recapping the most exciting auction lots of the year.

The types of lots that succeeded had varied greatly through the first two years of the pandemic. This year, trips were back in full force, as people started traveling again and pent-up demand for vacations revealed itself in bidding behavior. In-person entertainment opportunities also reclaimed a top spot in auction popularity and profitability. People really want to be social, engage and interact. It follows that buy-in lots (also known as “buy-a-spots,” “count me ins” or “pay to play parties”) have emerged as one of the most popular and exciting live auction lots in 2022.

Get creative! The most exciting auction lots don’t have to be expensive, they just need to offer exclusive access to experiences, relationships or both.

This year’s list of exciting auction lots includes a sampling of each of the above, as well as some experiences and relationship-based lots. For the purposes of this list, “exciting” is an arbitrary assignation focused on each lot’s uniqueness, creativity, and the buzz generated at the event. Sale price impacts the decision, but only relative to how other lots sold at the same event. I have, however, included some opening bids and final sale prices for the very first time in this series.

Knowing where bidding started and where it ended up can help understand how exciting the bidding was for some lots. The single most exciting and memorable auction lot of 2022 was a lot that underscores how sometimes it is not the content of the lot, but the intentions of the bidders that makes for an exciting auction.

But comparing pricing between events can become a dangerous, and ultimately unhealthy, practice. Don’t get hung up on how much other events make, and instead utilize this list to create fun and exciting lots of your own! The goal of this list is to help inspire creativity (and profitability!) at your fundraising auction.

And with no further preamble, here are the most exciting fundraising auction lots of 2022 (click on the + symbol to the right to expand each lot’s description):

  • Treat 50 of your closest friends to an exclusive Karaoke and Sushi Party at The Center. Sing your favorite songs from the main stage, enjoy sushi boats from local favorite Way Yum Sushi and drink chilled Soto Sake.

    Hosted by professional singers and The Center's own Rachel and Brynn.

    Opening Bid: $1,400

    Sale Price: $7,000 (X2)

  • The honor of naming the Museum’s new baby river otter could be yours! You will also get an exclusive behind-the-scenes tour from the wildlife team plus a special encounter with the baby otter. Find out why a group of otters is called a romp!

    Opening Bid: $500

    Sale Price: $12,000

  • Our beloved Head of School is returning to a well-deserved retirement. Before his departure, he is giving us one last chance at his coveted dinner. Over the years, between his lots at Gala and SDV, Philippe has dazzled and delighted guests with 36 dinners.

    Philippe’s dinners have become a cherished tradition and are famous among the school community. Now, it’s the last one ever, for real this time! Philippe will be returning to retirement, permanently. Here’s your final opportunity to enjoy this part of the school’s history.

    As with his management of the school, Philippe brings equal parts efficiency, skill, and grace to his kitchen masterpieces. You will be treated to a sumptuous gourmet meal, prepared by Philippe in the intimacy and comfort of your own home. Enjoy a delicious dining experience where Philippe will also personally select the perfect wine to accompany each course, and he will guide you through his wine choices.

    This is not your run-of-the-mill dinner party. This is a wine-paired treasure! Philippe personally hand-carries wine back from France, specifically for this dinner. He is extremely knowledgeable about wine and puts great thought and care into his selections, just as he does with his culinary creations. This evening is sure to be a feast for your palate!

    Don’t miss out on this truly special experience before it’s going, going… GONE!

    Opening Bid: $2,400

    Final Sale Price: $42,000

  • Being a Big is a big commitment – a commitment that can stretch a big’s creativity and budget. Bigs truly bring out the best in their Littles by exposing them to new experiences. And the responsibility is usually on the Bigs to fund these ventures.

    Except for now: right now we are looking to you to partner with us to help send Matches to a 9ers game. For a home game in the upcoming regular season, your $1,000 donation will provide transportation to and from the game, a pair of seats for one Match, and food and drinks at the game.

    Thanks to BBBS supporter JK and the 49ers!

    Donation amount: $1,000/match to send them to the 49ers game

  • Imagine a mountain range that fuels your soul makes you feel alive. With 15 peaks above 11,000 feet of elevation, the jaw dropping Ruby Mountains are an off-the-beaten path gem offering more than 200,000 acres of skiable terrain with an average dry snowpack of 300 feet. With wide open glaciated bowls, limber and white bark pines, and aspen forests, there is terrain for everyone.

    So remote you will be helicoptered into this backcountry skiing adventure. With a limit of 16 people per tour, and 4 to 1 guide to client ratio, the Ruby Mountain Heli Skiing guest experience provides a private atmosphere with attention to detail, on the mountain or at the lodge.

    The latest equipment is included with your stay. All guests are provided access to some of the best powder skis and poles currently on the market, along with airbag backpacks from Scott, transceivers from Mammut, and all required avalanche equipment.

    Truly escape the crowds at our privately owned lodge at the base of the Ruby Mountains, located at 7,000 feet with inspiring 360 degree views of the Ruby Mountains to the south and east and the Great Basin Valley to the north and west

    From the moment guests arrive at the lodge they are welcomed by our staff with a friendly and warm greeting. Get settled in your room, set up with skis and gear, enjoy a handcrafted cocktail from the Ruby 360 Bar overlooking the Great Basin, meet the guides and talk ski conditions and indulge in our nightly dinner service with anticipation of sitting in an A-Star and flying into the Rubies in the coming morning.

    This package for two includes 3 nights lodging – double occupancy, all meals, designed and prepared by renowned chef Francy Hoyer and her team, ski equipment rental, Elko Airport shuttle, and complimentary Great Basin or Ruby Mountain beer are included.

    Vertical guarantee of 15 runs, with option to ski up to 18 at no additional charge. Season runs from mid-January through mid-April.

    The guests would be responsible for any extras such as the arrival night dinner, bar tab, single room upgrade, extra skiing, store purchases, etc.

    Opening Bid: $6,000 Value: $11,992

  • Enjoy a once in a lifetime experience at the 2023 Masters Tournament at the Augusta National Golf Club!

    This all-expenses trip includes:

    • Two (2) people to enjoy tickets for either either Saturday; April 15th or Sunday; April 16th

    • (2) Delta Business Class Vouchers.

    • Airport Transportation

    • Overnight accommodations for one night at a luxury guest house

    • Daily meals

    • Special Gifts.

    Opening Bid: $5,000 Value: $15,000 Final Sale Price: $36,000

  • Two Couples will be flown first class to NAPA and then enjoy 4 days and 3 nights at the exclusive Cardinale Villa. This beautiful home is on the grounds of the fabulous Cardinale Winery in Oakville, California.

    Promontory tasting!!! This "can't get access" winery is a very special experience. Promontory, owned by the Harlan family is hidden in the hills of Oakville and is one of most beautiful sites in NAPA. Promontory is truly a world apart from the Napa Valley that most people experience. Within this secluded canyon there are two distinct fault lines, roughly demarcating the boundaries between volcanic, sedimentary, and metamorphic soils. This diverse geology is stretched across 500 feet of elevation, on a multitude of dramatic slopes and panoramic exposures.

    Bryant Tasting- Don and Bettina Bryant have built one of NAPA's most incredible wineries on the Western Slope of Pritchard Hill. This rare opportunity to try these beautiful wines will truly be an out of this world experience. Bryant Estate wines are currently harvested, blended, and produced entirely by hand from grapes planted and grown on the original 13-acre estate, as well as on neighboring vineyards on Howell Mountain, Las Posadas, and Madrona.

    Cardinale- during your stay the Winery will host you and your guests to a lunch and wine tasting of the wonderful Cardinale Wines. Cardinale was born in 1982, with a mission to produce a singular Cabernet Sauvignon from the highest quality vineyards in NAPA Valley. All sub-appellations of the region were to be considered, and grape sources change from year to year to create the most distinctive wine from each vintage. Made by the extraordinaire Chris Carpenter for over 20 years, Cardinale is a NAPA All Star!!

    The Matheson- the hottest new dinner, wine and entertainment venue on the planet - is located in Healdsburg and is owned by everyone's favorite Healdsburg native and Chef extraordinaire Dustin Valette. You will enjoy a chef inspired meal prepared by Dustin and his team and get to enjoy the soon to be "out of this world" famous Wine Wall where you can sample up to 50 wines from all over the worlds by the glass!!!

    Private Limo Service- during your stay in NAPA you will be chauffeured to and from your wine tastings in a private car.

    Opening Bid: $15,000 Value: $25,000 Final Sale Price: $60,000

  • For this memorable evening, Stuart brings his celebrated cooking style into your home. A locally focused and seasonally driven menu will be complemented by exceptional wines and the genuine hospitality of our service team. Expect a truly priceless experience!

    All food and wine costs are included.

    Value: $5,000/Private chef and wine experience — Priceless

    Opening Bid: $5,000 Value: $5,000 Final Sale Price: $100,000 X2

  • Enjoy great food in a beautiful location with live entertainment. 20 lucky bidders will be able to buy into this party catered by local favorite chef Antonio Asayrian at the beautiful Szabo vineyard in Penn Valley.

    Buy-in: $150/person: 20 people

  • Enjoy camping under the sun and the stars as you paddle your way down the Middle Fork of the Salmon River.

    On this gorgeous 3-night, 4-day rafting excursion courtesy of Sonoma’s own Lombardi Wines and Middle Fork Rafting, owned and operated by the historic Middlefork Lodge, you and seven of your friends are invited to join winemaker Tony Lombardi in discovering the rugged beauty of the Frank Church Wilderness, a 2.3 million acreage nestled in the heart of central Idaho.

    Along the way you’ll imbibe some of Tony’s most beloved cellar selects, including the very rare and extremely coveted Lombardi Sonoma Coast Pinot Noir, a 60-bottle annual allotment not sold on the open market. This one-of-a-kind river experience accommodates eight guests and includes chartered airfare for your party in addition to food and wine pairings for all meals. Here, in the heart of the undiscovered American West, you’re guaranteed to find your highest self.

    Opening Bid: $25,000 Value: $50,000

  • Take this in...an all-inclusive luxury-ingredient-filled private dinner party for you and your ten closest friends in your home prepared by Michelin-trained chefs. This experience will include canapés and cocktails, a coursed dinner for 10, and wine pairing.

    Truffle Shuffle founders, Jason, Tyler, and Sarah met while working together at The French Laundry and have taken their passion for cuisine and hospitality into the start-up world launching Truffle Shuffle in 2018. Truffle Shuffle is now backed by Shark Tank's Mark Cuban.

    Opening Bid: $4,000
    Value: $10,000
    Final Sale Price: $24,000 X3 ($72,000).

  • Embark on an unforgettable trip to Albany, Bahamas, with NetJets, our official sponsor for private jet airfare and the worldwide leader in private aviation. Eight guests will enjoy three nights at the oceanside luxury resort community located on the beautiful island of New Providence in The Bahamas. Combining inspired design, luxury amenities, warm hospitality, and a stunning natural landscape, Albany, Bahamas, is modern island living at its best.

    Rated by Forbes as one of the most exclusive resorts in the world, Albany is a 600-acre oceanside luxury resort community located on the beautiful island of New Providence in The Bahamas. Albany and its rare collection of amenities provide an exceptional way for residents and visitors to enjoy the pleasures of island life. For families, businesspeople, and couples alike, Albany is a quiet island getaway, sportsperson’s paradise, elegant retreat and genuine community.

    Opening Bid: $25,000 Value: $50,000 Final Sale Price: $60,000

  • Whisk away to Carmel for a relaxing mid-week getaway for two. Stay two-nights at the elegant Carriage House Inn, tucked away on a quiet side street just south of Ocean Avenue. Enjoy lunch for two at the lodge at Pebble Beach with expansive views of the iconic 18th hole.

    Treat yourselves to a romantic dinner at Anton & Michel Restaurant. And don’t forget the wine tasting! Visit Bernardus Wines for a Reserve Wine Tasting of five Bernardus Wines hand-selected by winemaker Dean De Korth. Drop in to Wrath Wines to pick up two bottles selected just for you. And last, but certainly not least, take home a case of Dahlkemper Farms olive oil.

    Opening Bid: $1,300 Value: $2,600 Final Sale Price: $300,000

I’ve included that final “bonus lot” because it was, quite honestly, the most exciting lot I sold all year. Sometimes it isn’t the value of the lot, but the commitment of the bidders that creates excitement, and it serves as a good reminder that it isn’t just what you have to sell, but who you have to bid on it. So create exciting auction lots, and bring in the bidders to make that excitement happen.

The Top 10 Most Exciting Auction Lots of 2019

The list of this year’s most exciting auction lots includes a combination of tried and true access lots, high-end buy-ins, and one incredibly unique organization-centric art piece. Much like years past, “exciting” is a purely arbitrary assignation focused on each lot’s uniqueness, creativity, and the buzz generated at the event.

Sale price weighs into the decision, but only in comparison to how other items sold at that same event. The capacity of crowds varies and comparing maximum sale price between different organizations’ events is an unhealthy and unrealistic exercise. Where I do mention price, I use it within the context of the event in which that lot was placed as a manner of highlighting how exciting that lot was.

The goal is to inspire you to create your own stellar lots, so I can include them in my next best-of list! So here are my most exciting fundraising auction lots of 2019, presented in no particular order.

Ruth Bader Ginsburg Experience

Your two VIP passes will give you full access to the annual Conversations with Exceptional Women conference featuring Nobel Laureates, astronauts, best-selling authors, media personalities, and the featured 2020 speaker, Justice Ruth Bader Ginsburg! The notorious RBG will be in conversation with her daughter and granddaughter. Three generations of change makers!

Your VIP passes will give you access to an intimate dinner with Justice Ginsburg. Accommodations in a grand deluxe room will be provided for three nights at the Limelight Hotel in Sun Valley, Idaho.

Sun Valley is a picturesque ski resort city in Idaho, which became a nationally known destination with the arrival of Ernest Hemingway in the 1930s. Since then, Sun Valley has been a seasonal home for luminaries, including Arnold Schwarzenegger, Tom Hanks, Oprah Winfrey, Demi Moore, and many others.

Pack Your Suitcase to See the Green Bay Packers at Lambeau Field

The Packers have been sold out since 1960 and there is currently a 30-year waiting list to get season tickets. But now you and three of your friends or family will have front row seats to see a Packers game AND get coveted (and priceless!) Field Passes for pre-game festivities, including a photo op with Aaron Rodgers.

Make it a three-day adventure with two nights of lodging for four at a fine hotel in Green Bay’s Stadium District, nearby Lambeau Field. Cap off your Green Bay Packer excursion with dinner for four at Aaron Rodger’s favorite restaurant, Chives.

[Editor’s note: This was sold at a San Francisco charity event and was wildly successful by any measure.]

The Ultimate Disneyland Experience

Host an extraordinary dinner party in the heart of Disneyland Park, at a private residence once envisioned by Walt and Lillian Disney as a secluded family retreat and a luxurious oasis to host celebrities and dignitaries. Hailed by Modern Luxury Orange County as an “exquisite adventure of flavor, texture, and artful presentation punctuated by fresh and high-quality ingredients,” you won’t want to miss the true magic of 21 Royal.

You and your guests will be treated like royalty at this one-of-a kind Disneyland Resort experience that was described by the Robb Report, a luxury-lifestyle magazine, as “an evening spent in an incomparable setting” and an experience where storytelling and attention to detail are “elevated to their highest level.”

Your experience includes:
• Private party for up to 12 guests at 21 Royal
• A VIP escort to the site of the evening’s festivities
• Multi-course seasonal menu created by a culinary team of Disneyland Resort signature chefs paired with wines by an expert sommelier
• Park admission for all 12 guests is included on the day of the 21 Royal Experience
• Multi -night stay at Disney’s Grand Californian Hotel & Spa

Fly, My Pretties, Fly!

Let Cal and Irving take your group of four people for a fly-fishing excursion! Select from one of Cal and Irving’s bucket list of places to fly-fish in the U.S.

• Enjoy 2 - 3 days of guided fly-fishing, cuisine and lodge accommodations
• Destinations include “fabled waters” like the Fall River in California, the Big Hole, Beaverhead and Missouri Rivers in Montana
• Experienced local guides will take you to some of the best fishing in the area
• All experience levels are welcome (no prior experience necessary!) and all fly-fishing gear provided

Restrictions: Number of days fishing dependent upon location selected. Transportation not included. Valid from May to November 2020 on a mutually agreed upon date, subject to availability.

[Editor’s note: this lot has been the most popular lot at this auction five years running. It has sold twice every year and raised over $300,000 in that time. Cal is the CEO of the organization, and his celebrity makes this lot perennially popular – I included it to exemplify how a longstanding lot, that doubles every year no less, can still be exciting.]

A Little Night Music with Cyrille Pannier

Hosted by [Organization] Board members Jennifer & Chris with The San Francisco Four Seasons Chef Cyrille Pannier, this is an evening you won't want to miss! Leave your digital world behind as you join this only-in-San Francisco-style salon held at Jennifer & Chris’ San Francisco home.

You’ll enjoy cocktails in the downstairs speakeasy, followed by a private live performance by San Francisco Opera Adler Fellows.

Your magical night continues with a magnificent dinner by Chef Cyrille, and perfectly paired wines of course! A celebration of beautiful music, fabulous food & libations, and excellent company, this will be an unforgettable night!

[This was sold as a buy-in lot for eight couples. The opening bid was $500 per couple, and it sold for over $1,200 per couple.]

Dorothy G’s Surgical Tape Art

We have a surprise for you this evening from Dr. Dorothy G: Yale University Hospital pediatric anesthesiologist! Dorothy has been a volunteer with ReSurge for over 20 years and been on 36 Resurge trips. Dr. Gaal uses surgical tape to make playful creations that keep kids distracted and at ease. She has made hundreds of these artistic creations over the years, and tonight she made this one especially for you.

It’s a celebration of 50 years of Resurge and a representation of hope for what is to come. It has the Stanford logo, in honor of ReSurge founder Dr. Don Laub; a dove, because we all want world peace; the tree of life; an eternal knot; ohm and more!

[This was meant to act as a warm-up opening lot. The opening bid was $100 and the final sale price was over $5,000. It did so well that the next lot was challenged by the buzz in the room.]

Whiskey Business

Mark Twain said, “Too much of anything is bad, but too much good whiskey is barely enough.” We agree. Bolster your home bar or host a tasting for friends – 16 bottles of whiskey can be yours tonight. Raise your paddle for many nights of whiskey to come!

Package includes :
• The Glenlivet 18-year Old Single Malt Scotch Whiskey
• Russell’s Reserve Single Barrel Kentucky Straight Bourbon Whiskey
• Elijah Craig Small Batch Bourbon
• Oban 14-year Old Single Malt Scotch Whiskey
• Woodford Reserve Single Barrel Whiskey
• Bookers Whiskey
• Two bottles of Macallan 12
• Pendleton 1910 Rye
• Four Roses Bourbon Whiskey
• Johnnie Walker Black Label
• R&R Canadian Whiskey
• Jack Daniels Gentleman’s Jack
• Basil Hayden Kentucky Straight Bourbon
• Lock, Stock and Barrel Straight Rye Whiskey
• Noah's Mill Whiskey
• George T. Stagg Bourbon Whiskey

[This variation on the “Instant Wine Cellar” sparked a lot of interests and is a good reminder that variety is valuable.]

Live From New York: It’s Saturday Night in the Big Apple!

Whether you are seeking laughs from an original political satire with Alec Baldwin, a little Kate McKinnon, or the Weekend Update, experiencing the live taping of Saturday Night Live is sure to deliver!

You and your guest will have house tickets to a taping of SNL for the Spring 2020 season. Plus, if available, you will have the chance to go behind the scenes for a meet and greet with the cast and crew.

While in New York, experience the Big Apple like a local with dinner for two at Nobu Fifty Seven in Manhattan, which showcases the signature new-style Japanese cuisine of legendary chef Nobu Matsuhisa in a chic Midtown setting. Stroll the city and visit the Lotte New York Palace Hotel for cocktails and appetizers in the Gold Room, which invites guests to experience the glamour and opulence of the Gilded Age in a space that transports them back in time.

Your stay in New York includes accommodations for three nights in a centrally located 4-star property, and airfare is included courtesy of American Airlines, the Official Airline of our auction.

James Beard Nominees with Williams Selyem Wines Buy-In

Mark your calendar for Sunday, March 1, 2020. This is a must-eat buy-in dinner prepared by top-notch, preeminent chefs in San Francisco. If you tried to count on your hands all the major awards their work has been nominated for, you would run out fingers before you even got started.

To complete each course Jeff Mangahas, Vice President of Winemaking for William Selyem Winery,  will collaborate with your chefs and hand-select each and every wine including coveted wines from their library selection.  A perfect night out with friends, this once-in-a-lifetime evening is one that you will not soon forget.

Participating chefs include:
David Barzelay of Lazy Bear
Stuart Brioza of State Bird Provisions
Val Cantu of Californios
Ravi Kapur of Liholiho Yacht Club
Pam Mazolla of Prospect
Thomas McNaughton of flour+water & Central Kitchen
Nancy Oakes of Boulevard
Gayle Pirie & John Clark of Foreign Cinema
Charles Phan of The Slanted Door
Staffan Terje of Perbacco

Preset Date | 40 Couples |$5,000 per couple | All food and wine costs are included

Get Satisfaction with the Rolling Stones for Six

Wild horses couldn’t keep you away! Six people enjoy section C141 row 13 seats for the Rolling Stones “No Filter” tour at Levi’s Stadium. You’ll have a limousine to and from the concert with a champagne picnic to enjoy en-route or at the stadium.

Bonus Lot Idea: The Centerpiece Auction

Editor: The Centerpiece Auction was popular fifteen years ago but fell out of favor in ‘08/’09. Searching for additional revenue enhancers last year, we dug the Centerpiece Auction out of the vault, with wild success.

The Centerpiece Auction is dependent on two factors: 1) You want to sell your centerpieces, and 2) You have a single prize that you can offer to the person who spends more on their centerpiece than anyone else in the room.

At some point during the auction the auctioneer announces that it is time for the Centerpiece Auction. One person at each table stands up and auctions their centerpiece to their table.  Each table has a method for recording the results of the sale, like a small piece of paper and a pen or pencil, and staff or volunteers scoop up the results as soon as each table is finished.

Once the results have been tallied, we announce who won to the entire crowd, and at the end of the night the highest bidder at each table takes their centerpiece home: win/win!

To help each table determine who will be their auctioneer, you can havie the youngest person stand up, put a red dot on the back of one chair at each table, or some other random method. The prize that you offer for the person who spends the most should be borderline between silent and live auction – something attractive enough to get people’s interest but still make a profit. Your auctioneer should tell each Table Auctioneer where to start the bidding.

The centerpiece auction can be very chaotic, but it is fun and it can be extremely profitable. At an event where the highest selling auction lot raised $6,000 the centerpiece auction for a wine tasting party for 20 people raised over $13,000 for 24 centerpieces. The highest single bid for a centerpiece was over $1,500 and the average sale price was $540!

How to: Sequence Your Live Auction

Once you have successfully solicited the lots for your live auction, the next big challenge is deciding on a sequence for them. The order in which you sell your auction items is equally as important as the items you are selling.

Every decision you make has the potential to earn or cost you money. Lead or end with the wrong lot, and you will not realize the full potential of those lots. Put too many similar items in a row, and you run the risk of alienating the bidders who aren’t interested in that type of lot. Lump all of your highest-valued items together, and one of those items is going to underperform.

The right sequence creates an auction that flows with a sense of narrative, that builds to high points, and embraces downbeats. Most importantly, the right sequence ensures that you make the most money with the items your team has worked so hard to secure.

We could spend hours discussing this topic, and sometimes spend hours working on the sequence for one of our client’s auctions. There is too much information to try and convey in this single blog post. So we’ll cover some easy to implement points.

An auction is like a locomotive: it takes time to build momentum

An auction is like a locomotive: it takes time to build momentum

Do not lead with your most expensive lot

Do not kick off your auction with your biggest lot, or even your third or fifth most expensive lot. The first lot in any fundraising auction is challenged. The crowd hasn’t settled down and people haven’t warmed up to the process yet. You need to build momentum, like accelerating a steam locomotive. Your first lot should be something that has a low retail value, but hopefully a high perceptual value. Or, at the very least, is one of your lower-end lots that is appealing, but won’t be disappointing no matter what it sells for.

Do not end with your most expensive lot

While it can be exciting to end an auction with a really expensive lot that raises more money than anything else at your auction, I guarantee that if you do so you are costing yourself money.  The person who comes in second on your most expensive lot is trying to give you money. More money than anyone else in the room. If the most expensive lot is last, they have no more opportunities to give you that money.

But if there are more lots after the most expensive lot, that second-place bidder will have opportunities to spend more. More times than not, they will wind up bidding over value on a less expensive lot. I observed one bidder stop bidding at $10,000 on an item, only to come back a few lots later and spend $6,000 on a lot that was valued $4,000. To top it off, she turned to her table and said, “I just saved $4,000!”

Give your donors as many opportunities to give you as much money as possible.

 Separate types of lots

Unless your auction is comprised solely of trips, do not place all the trips in a row. Spreading them out in your auction will ensure that the people who want the trips have ample opportunities to buy them, and that the people who don’t want trips won’t be bored by a parade of trips.

Alternate values

The most successful method of ordering an auction is to build momentum, like accelerating a locomotive. Once you have momentum, you can’t expect every lot to sell at a high value. Every time something sells for a bunch of money, there is a buzz in the room that makes the next lot challenging. Embrace that buzz by alternating values, so you have mid- or low-level lots following expensive lots.

This creates a flow that embraces the natural tendencies of your crowd, and, most importantly, helps realize the full potential of the auction lots in your auction.

Auction lot idea: “The Wine Spectator Top 100”

Wine is consistently one of the top-selling categories of auction lots in fundraising auctions, and the vast majority of charity auctions we conduct feature at least one or two “wine lots.” People like their wine and are often more than willing to overpay for it in support of a good cause.

But not every committee is comprised of wine lovers with expansive wine cellars, and sometimes coming up with a good wine lot is a daunting challenge. Committee members often don’t have the wines and don’t know which wines they should purchase to donate.

We’ve worked with a number of committees to come up with ideas for lots that can be achieved without necessitating a deep and expensive cellar. Lots that can be assembled at minimal expense to your individual committee members, but for which the collective perceptual value is very high. One lot that is the easy to replicate and consistently yields solid results is “The Wine Spectator Top 100.”

Every year Wine Spectator releases its list of the top 100 wines of the year. It isn’t simply a list of the 100 highest scoring wines from the previous year; the editors of Wine Spectator base their list on “quality, value, availability and excitement.” All important criteria when assembling an auction lot!

Wine is perennially popular, especially wine with provenance. 

Wine is perennially popular, especially wine with provenance. 

What this means is the wines on the Wine Spectator Top 100 are readily available and relatively affordable. Thirteen of the top twenty wines on the list have a retail value of $50 or less. Only eight of the entire list cost $100 or more.

I recommend creating a lot of at least ten bottles. “Ten of the Wine Spectator’s Top 100 Wines” has a nice ring to it and is an achievable goal for most committees. Avoid duplication by agreeing as a group which wines you’ll be targeting individually. This ensures people have a clear direction and clearly defines the goals of the lot.

Here’s a dirty little secret: although it is nice to target the top ten wines on the Wine Spectator list, you really don’t have to have all wines from the top of the list. Wines from anywhere in the top 100 will work – as long as a few of them sniff the rarified air of the top of the list.

From a bidder’s perspective, the fact that someone else has pre-assembled a group of highly qualified wines makes this lot appealing. If the retail value is relatively low it, great! That gives people the opportunity to earn a higher tax deduction if they pay over value. And the many times I’ve sold variations of this lot, the final sale price has outperformed retail value.

Have a favorite go-to wine lot for your fundraising auction? Let us know in the comments below!