fundraising auction ideas

The Most Exciting Auction Lots of 2025

2025 was an interesting year for fundraising, and for life in general. We all had to do a lot of learning and growing, so this year I’m letting go of the need to restrict this list to just 10 exciting auction lots. Because there were a lot of really exciting auction lots last year, and narrowing the list down to “just” 14 took some doing.

2025 saw auction committees get creative and come up with inventive and compelling auction packages. This definition of “exciting” is arbitrary, and for me exciting is a representation of a lot’s uniqueness, creativity, and the buzz generated at the event. How much a lot sells for can be a factor, but not the most important one. What’s more important is how many people bid on a lot, and the energy of the crowd - the buzz in the room.

Each example below includes a short explanation of how that lot impacted its event, or the results it achieved, or even why it is relevant.

Any client who works with me knows I am a champion of low-cost/highly desirable warm-up auction lots to engage the crowd and build momentum. This year’s first lot is a great new example of that:

Raise the Bar with This Exclusive Experience + UBER Ride home!

Transform your evening with a stunning, fully stocked bar cart that’s yours to take home! It comes loaded with premium spirits, mixers, and professional bar tools—everything you need to host the ultimate cocktail hour. But the fun doesn’t stop there! The winner of this package (and their table!) will also enjoy the luxury of a personal bartender for the remainder of the auction. Sit back, relax, and sip custom-crafted cocktails as your table becomes the envy of the room. Cheers to an unforgettable night!

Lot Includes:
•       Fully stocked bar cart
•       Private bartender for the remainder of evening

Opening Bid: $500                                               Sale Price: $3,200

[This was a new direction for an auction that has had the “chilled large format champagne opened for your table” opening auction lot for years. The bidding was hot. During the rest of the auction, the bar cart winning bidder went around to the tables near him offering them cocktails an encouraging them to bid more.]


Luxury Living on Lake Como x $10k Challenge Grant

Indulge in the ultimate Italian getaway with a 7-day, 6-night stay on the serene shores of Lake Como. Located just a 10-minute drive from George Clooney’s renowned villa, this stunning property offers an unrivaled blend of elegance and relaxation.

Your home away from home features four beautifully appointed bedrooms and five luxurious bathrooms, comfortably accommodating up to eight guests. Whether lounging on the villa’s terrace or exploring the timeless charm of the surrounding towns, you’ll be captivated by the breathtaking views and serene ambiance of this world-famous destination.

Create cherished memories with family or friends in one of Italy’s most iconic settings. Buon viaggio!

Lot Includes:
•       7-day, 6-night stay on the serene shores of Lake Como

Opening Bid: $2,500 Value: $5,000 Sold: $10,000 x 3 + $10,000 challenge grant

[The person who donated this lot had also donated it to another organization in the community, and was disappointed with the sale price. We wanted to ensure it sold well, especially since the donor hinted at being willing to sell multiples if it did. We had another donor who was donating cash, and wanted to see it used creatively – so we applied a $10,000 challenge grant to the sale price of this lot. It worked! We had three people bid $10,000 or more, the owner of the Lake Como house was thrilled, and the cash donor was thrilled.] 


The Hottest Ticket in North Bay Sports

The WNBA has come to the Bay! And now, thanks to DONOR, four people get to check out the Golden State Valkyries as they take on the hottest team in the WNBA: The Indiana Fever. Sunday, August 31st, make your way to Chase Center, where you’ll have four premium seats to watch the Valks take on Caitlin Clark and the Indiana Fever.

Opening Bid: $3,000                                    Value: $5,000

[The Golden State Valkyries are the newest sports team in the Bay Area, and their home games were the hottest tickets in 2025. Valks packages garnered more bids and interest than every Bay Area team except the 49’ers. And if you can get your hands on one of those Inaugural Season Letterman’s jackets, all the better!]


Little Wishes Labubu Package

This package includes: One mystery Labubu; a chair for the Labubu that also clips to your dashboard vents; a working scooter for the Labubu, and a wardrobe for the Labubu, including a custom made sweater with the Little Wishes logo on it.

Opening bid: $150 Sold for $2,800

[This Labubu package was initially in the silent auction, with a Buy It Now price of $500. One bidder entered the BIN price, and then brought it to our attention that this was way too low, *and* they agreed to let the bidding continue. We moved it to the live auction, and used it as the introductory lot, where it generated a ton of excitement, and sold for $2,800.]


Neil Dahl: Ready, set… sparkle!

Neil Dahl Jewelers – longtime supporter of ORGANIZATION – has the exact piece you’ve been looking for. He knows, because he is giving you the opportunity to pick it out yourself. Sure, you’ll only have 60 seconds to shop the showroom and pick your piece! Sure, Neil is going to curate the showroom so everything is in the $15,000 range. But you get to live out your wildest “raid the jewelry store” fantasies. In full view of everyone! To take home the piece that is perfect for YOU!

And once the bidding is over, if you want to increase the value of the piece you pick, Neil is always willing to chat…

Lot includes: Private appointment to visit the showroom and spend 60 seconds or less selecting one piece of jewelry from a curated collection valued around $15,000.

Opening Bid: $5,000                                    Value: $15,000

[Neil Dahl jewelers has been a longtime supporter of this organization and event. In 2024, their donation did not exceed retail, but they still wanted to support the cause. They were thrilled with the “60 Seconds to Shop” idea, and so was the crowd the night-of. This auction lot generated a lot of interest pre-event, and bidding the night-of.]


Top Secret Tasting: Ju-Ni All to Yourself

Ten people enjoy an intimate culinary experience at Ju-Ni, the Michelin Star Masterpiece that has held a star for five years running. You’ll have the entire restaurant to yourselves to enjoy a 14-course Omakase experience.

Every ingredient is meticulously sourced from the best purveyors in the world: 90% of their fish comes from the world famous Toyosu Market in Japan! Paired with two bottles of Gold Dragon Daiginjo Sake.

Opening Bid: $2,500                                            Value: $5,000

[Just a reminder that dining experiences remain one of the hottest categories in a live auction. And nothing is more enticing than getting to take over a hard-to-get restaurant for an entire meal.]


Utah: Best Friends Animal Sanctuary & Stargazing Domes

Discover the beauty of the Southwest while connecting with animals in need. Your journey for two begins at Best Friends Animal Sanctuary, this national leader in animal welfare is home to more than 1,600 animals. The sanctuary is located in the majestic red-rock country of southern Utah, just outside the town of Kanab. You’ll tour the grounds, learn about the sanctuary’s inspiring history, and even volunteer to take a dog on a canyon hike.

Then, experience the wonders of Zion and Bryce Canyon National Parks with your included park pass. Explore towering sandstone canyon walls of Zion as you adventure down legendary hiking trails like Angels Landing and The Narrows. In Bryce, you’ll take in the surreal landscape of its colorful hoodoo rock formations. You’ll also experience a guided tour through Peek-A-Boo Slot Canyon

Your adventure continues under the stars at Clear Sky Resorts, where you’ll spend three nights in a luxury sky dome. With panoramic views, epic stargazing, and a guided telescope tour, you’ll experience Utah’s desert skies like never before.

package includes:
• Two-night stay at the Roadhouse and Mercantile, Best Friends Animal Sanctuary’s pet-centric hotel
• Guided tour of Best Friends Animal Sanctuary and volunteer opportunities
• National Park passes for Zion and Bryce Canyon and guided tour through Peek-A-Boo Slot Canyon
• Three-night stay in a “Lil Dipper” Sky Dome at Clear Sky Resorts
• Stargazing adventure with high-powered telescope
Opening Bid: $2,500    Value: $4,500

[In an auction for a Humane Society event, this package offered a nice organization-facing angle to a trip to Southern Utah. The opportunity to learn about and visit the Best Friends Animal Sanctuary tied into the mission of the Humane Society. Paired with the Sky Dome stay, it made for a truly unique and relevant lot.]


A Weekend of Elegance for Two

This once-in-a-lifetime opportunity invites you to Napa Valley for an extraordinary experience featuring the legendary tenor, Andrea Bocelli. Performing exclusively at the iconic Charles Krug Winery—Napa’s oldest winery, owned by the Peter Mondavi Sr. family for five generations—this event promises an evening of pure magic under the setting sun.

Your Premiere VIP Experience at the Bocelli concert is just the beginning. Your hotel room is reserved as well, with a one-night stay for two guests at Harvest Inn in St. Helena in a Vineyard View Collection Spa room with a king-size bed, wood burning fireplace and panoramic views of vineyards and the Mayacamas Mountains, offering the perfect opportunity to escape from it all while in the heart of Napa Valley.

Enjoy a Private Tasting Experience for two with Selah Wines Proprietor, Joe Blanton, 13-year MLB Pitcher and 2-time World Series Champion…and also receive a signed baseball from Joe.

Experience another Private Tasting and your choice of lunch or dinner for two with Red Cap Vineyards Proprietor, Christopher Klein

This unparalleled package offers an indulgent celebration of world-class music, exceptional dining, and boutique tasting experiences with hidden gems of Howell Mountain, designed to leave you with memories to last a lifetime.

Plus, relive the magic and make more memories with family and friends when you uncork an array of world-class wines from Mondavi Sisters’ Collection, Aloft Wine, Dark Matter Wine, Charles Krug Winery, Red Cap Vineyards and Selah Wines. 

Opening Bid:  $9,900

[Andrea Bocelli and the Mondavi Family in Napa made for an incredible experience! It is also worth noting that the hotel room was already reserved, and would be transferred to the winning bidder’s name. When selling a date-specific package, try to get the hotel is confirmed for those dates.]


The Best of Italy

In one of the auction’s most exquisite lots, four guests will join Shari and Garen Staglin for a staggering seven days among the best Italy has to offer.

GEMS OF MILAN Your trip begins with a luxurious two-night stay at the five-star Portrait Hotel in Milan. During your time in Milan, you’ll explore priceless cultural gems, including behind-the-scenes tours of Leonardo da Vinci’s The Last Supper and the La Scala Opera as well as a private presentation of Pomellato’s lustrous jewelry creations within their exceptional new showroom.

PURE PIEDMONT From Milan, you’ll venture into Italy’s wine capital of Piedmont for a three-night stay in Relais Le Rocche, a five-star property with breathtaking views. Led by globally renowned wine educator and sommelier DLynn Proctor, you’ll experience the best of Barolo and Barbaresco and meet the region’s finest producers.

A trip to Piedmont must include remarkable cuisine, including white truffles (in the late fall season). We will arrange a truffle excursion, weather and season permitting, and regardless will enjoy lunches and dinners accompanied by library wines of the region.

MADE IN MODENA On day six, you’ll depart for the Maserati factory in Modena, where company executives will guide you through one of their most advanced production facilities. Lunch will be at the Panini Museum, home to Maserati’s original factory collection of race cars and one of the finest producers of Parmigianino Reggiano organic cheese. You will also visit the Modenese, the 15 families who hand craft the finest balsamic vinegar in the world.

More than just a trip, this is a one-of-a-kind opportunity to explore historic sites and experience Italy like few others can.

Opening Bid: $75,000                          Sold for $220,000

[Garen and Shari Staglin are legendary Napa Vintners with deep ties to Italian winemaking. They have been long time supporters of this event, and were the Honorary Vintners in 2025. They wanted to offer a special lot that reflected their commitment to the cause, and the opportunity to spend a week touring Italy with them is incredibly unique, valuable and rare. Emphasis on rare: do not call the Staglins telling them I sent you!]  


Evening with the Otters

Dive into an unforgettable evening at the High Desert Museum, after hours and up close with our most playful and beloved residents: the river otters! This special night includes exclusive access to the Autzen Otter Exhibit, where you’ll have the rare chance to watch a training demonstration, learn about otter care and conservation, and even help feed the otters alongside their dedicated wildlife keepers.

The experience doesn’t stop there. Enjoy a scenic outdoor setting with gourmet hors d’oeuvres and drinks, the soothing sounds of a live cellist, and plenty of time to mingle and explore the exhibit in a relaxed, intimate atmosphere. Whether you're an animal lover, date-night dreamer, or looking for a unique gift, this magical evening blends wildlife education with elegance and joy. Buy-it-now for $1,000 per pair. Limited to 10 couples. Don’t miss your chance to make a splash!

[Did you note that this buy-in had a set price? It meant we could not increase the price if there were more than 10 interested couples (my fault, I didn’t communicate the need for “opening bid” vs. “buy-it-now price” on any buy-in package). We discussed this after the catalog had gone to print, and agreed that if there were more than 10 couples interested, we’d add a second date. We had a second slide ready to go, just in case, and sold 20! Dr Whitelaw, the ED of the High Desert Museum, said she’d rather have 20 happy couples visiting the museum after hours – an approach and attitude that their crowd appreciated and responded well to.]


PICKLE AND PIZZA FOR FOUR

Pickleball is the fastest growing sport in America and here’s your chance to learn the game or improve your skills with private coaching plus dinner at resort-styled private home courts in Thousand Oaks. Enjoy Mike and Conni’s amazing outdoor space with two pickleball courts and dining patio. Receive personalized instruction from Coach Miguel Enciso—PPR Certified Teacher, Head Pickleball Pro at Sherwood Country Club and Pickleball Director at Westlake Athletic Club. For your pickleball experience, equipment will be provided. Gourmet pizza dinner incudes wine and appetizers. Available on Sunday, March 1, at 3:00 pm, dinner at 5:00 pm. We brought this back, because last year’s winners had so much fun!

OPENING BID $800

[Pickleball has been a growing trend in fundraising auctions for a decade now, and continues to be incredibly popular. This lot featuring a well-loved couple from within the community scored big with their crowd.]


The Georgia O’Keeffe Abiquiu Escape: Art, Culture & Cuisine for Two

Enjoy a two-night stay at the charming Abiquiu Inn, including breakfast each morning and a dinner for two at the inn. This package also features an exclusive VIP, behind the scenes tour of the Georgia O’Keeffe Home and Studio. Explore the iconic painter’s inner world and learn all about why O’Keefe’s house is different than the “typical” New Mexico house. See the studio where she painted her iconic landscapes & more.

Also included is dinner for two at NOSA, where the menu changes with the seasons. Making this a complete Santa Fe cultural and culinary escape. Package is for two people.

Opening Bid: $350                                       Value: $750

[When most Georgia O’Keeffe fans visit Santa Fe, they only go to the Georgia O’Keeffe Museum downtown. Her home is an hour away from Santa Fe and isn’t always open to the public, which made this lot exciting for an auction IN SANTA FE!]


A Journey Through Heritage: A Personal Kaiseki Experience  

6 people enjoy an incredible evening of the freshest, fine food in the most exclusive setting: your house! Linda and Albert will come to you, bring everything they need to wow your tastebuds and overwhelm your senses, including Albert’s inimitable expertise. He learned from his mom, who grew up in the Niigata Prefecture of Japan. They will prepare a twelve-course Japanese Kaiseki dinner, utilizing Japanese A5 Wagyu beef, fresh fish flown in from Tokyo’s Toyosu Market, and rarely exported Niigata rice & other seasonal ingredients. The entire meal will be 100% homemade! Linda made the bread! All paired with Premium wines and rare Japanese sake!

Opening Bid: $1,200                                            Value: $1,000

[This was a school auction, and the parents donating this lot were worried that no-one would understand what they were offering. So they put together a collection of hors d’oeuvres-sized samples of what the dinner would be and passed them out during the cocktail hour at the auction. That level of commitment, and the deliciousness of the dishes, generated a lot of bidding.]


Whisk Away on your PJ for an Unforgettable Weekend with CJ in DC

Get ready for a once-in-a-lifetime experience that blends the thrill of NBA game day with the elegance of fine wine and unforgettable hospitality. This exclusive package for four (4) guests for two (2) nights offers the rare opportunity to spend an evening with NBA star and wine entrepreneur CJ McCollum and his wife, Dr. Elise McCollum, in Washington, D.C.

Known for his precision on the court and passion in the vineyard, CJ brings both worlds together for an extraordinary insider experience. From private jet travel to an NBA game to an intimate dinner shared with the McCollums, this is the ultimate courtside-to-cellar celebration of excellence, friendship, and flavor.

 Insider Information: This package is for four (4) guests and can be scheduled on a mutually agreeable date during this NBA season or the next.
—Round-trip private airfare on a Citation Bravo for four (4) guests to Washington, D.C., provided by Southern Sky Aviation
—Two (2) nights of hotel accommodations for four (4) guests at the Riggs Hotel, offering timeless style and exceptional comfort in the heart of the city.
—Four (4) premium tickets to an NBA home game in Washington, D.C., where CJ is playing, including an exclusive meet-and-greet with CJ before or after the game.
—An unforgettable evening at one of the McCollums’ favorite D.C. restaurants, complete with dinner for four (4) paired with McCollum Heritage 91 wines and rare bottles from CJ’s personal cellar.
—A mixed case of McCollum Heritage 91 wines, featuring elegant Pinot Noir and Chardonnay from Oregon’s Willamette Valley.
—A signed large-format bottle of MH91 Pinot Noir and a signed basketball

Opening Bid: $15,000                                  Value: $30,000

[This lot is a wonderful example of high-level insider access, VIP experience, and the opportunity to build a relationship with a super star. The only way this lot could have sold for more is if CJ was on stage to help pitch it, but he had a game!]


Campfire Memories: A Private Weekend at Camp for 10

Reconnect, reminisce, and relive the magic of camp with this once-in-a-lifetime private weekend getaway for 10 guests! From Friday evening through early Sunday afternoon, you'll enjoy exclusive access to select areas of camp, combining nostalgia with luxury.

Highlights of this unforgettable experience include:

●     Chef-prepared meals for all 10 guests
●     Carefully paired bottles of red and white wine to complement your evening meal(s)
●     Access to beloved Camp activities like trail rides and the rifle and archery range
●     Comfortable lodging in the recently built and air-conditioned, Cooks Cabin for 10 guests (or a campsite of your choice)

Whether you're gathering old friends or creating new memories with family, this unique opportunity to take over camp for a weekend is guaranteed to stir up stories, laughter, and a little adventure.

 Opening Bid $2,000

[This lot was 100% mission-focused, as the auction was raising money for the Boy Scouts Camp offered in the lot. Most of the men in the room had attended the camp in their youth, and this lot generated much excitement. This isn’t to say you should have a Boy Scouts camp in your next auction, but you should tie your mission directly to an auction lot when possible.]


Butchery Class at Avedano’s Holly Park Market

Angela Wilson invites one person to Avedano’s Holly Park Market, San Francisco’s finest butcher shop. Angela and her team focus on sustainability over convenience, utilizing sustainable, locally sourced meats, and practice whole animal butchery w/zero waste mentality.

Angela herself will welcome you in, set you up with cutlery kept sharp by Bernal Cutlery, and then teach you art and science of breaking down a whole lamb or half hog into kitchen-ready cuts. You will saw, you will debone, you will tie roasts. And in the end, you’ll take home $150 in meats.

Opening Bid: $150                                               Value: $350

[This final package is a reminder that a lot doesn’t have to be conventional or expensive to generate excitement. I thought this butchery class was going to be challenging, and instead it was one of the hottest lots of the night.]

Back to School

Summer is ending, the fall season is kicking into high gear, and whether or not you have kids it always feels like it’s time to get back to school. September, October, and November events are in the final days of their planning, and spring events only have a few months to ramp up before the holidays are upon us.

As we shake the sand out of our beach towels and put down the trashy page-turners, here are some keys for getting back in the classroom.

Know Your Crowd

Whatever your crowd’s tendencies, you need to acknowledge them and work with them, not against them. School events tend to have some of the hardest-partying crowds in the world of fundraising auctions. Parents of young children don’t get to spend a lot of time hanging out without their kids, so they treat their gala like a once-a-year chance to really cut loose. But they aren’t the only crowds that like to party hard, and we’ve seen plenty of other examples across organization types.

If your crowd leans in to having a good time, keep your program short, entertaining, and impactful. Create auction lots that celebrate and leverage your crowd’s tendencies. And be extremely strategic in the run of show and timing of your event as a whole. A heavy drinking crowd does not do well with a late-running auction.

Offer Something for Everybody

Auctions, by definition, are not egalitarian, but we can make them feel that way by offering auction lots, games, or even night-of experiences for everyone in the room. On our podcast, Michelle Holman of Greater Giving discussed a buy-in party for kids that had a price of $40 / kid and has underwriters to ensure that every kid in the grade got to attend. Other options include inexpensive or even free games, auction bingo, and the like.

Where Appropriate, Utilize Buy-In Lots

Buy-in parties, also known as sign-ups or count-me-ins, are an integral part of the fundraising auction world. They succeed at most every type of fundraising auction we do, but especially schools where there is built-in community. Buy-ins can be sold in the live or silent auctions, and run the gamut from fun and silly to incredibly sophisticated and gourmet. [Click here for some ideas on creative buy-in lots.]

You can have multiple buy-in parties in a single auction, as long as they offer a variety of experiences and target a variety of your crowd. In a school event, for example, it is advisable to have some buy-ins for the parents, and some for the students; to have some that are hard-partying, and others that are more mellow or even educational.

Create a Sense of Tradition

Audiences like having something familiar to look forward to every year. Whether it is a particular auction lot, experience, or even auctioneer! Foster traditions at your event and encourage your crowd to embrace them.

Auction Lot Idea: First in Line at Valet

We love to open an auction with a “warm-up” lot that has a low opening bid, but hopefully is extremely popular and sets the tone for the rest of the auction. These lots are fun, readily accessible, easy to describe, and usually offer some sort of instant gratification.

There are many variations on this theme, usually involving food or drink. We often sell opening lots of a round of “special” drinks served immediately to the winning bidder’s table, a “better dessert” for the winning bidder’s table, or special attention from the waitstaff and bartenders.

If your event has valet parking, you have an easy warm-up lot just waiting for you. At most events with valet parking, there is a line of people waiting for their cars at the end of night – especially larger events of 500 people or more. On more than one occasion we have offered the opportunity to have the winning bidder’s car moved to the front of the valet line as an auction lot.

The logistics are simple: as soon as a winner is determined, a staff person gets the winner’s valet ticket and has the winner’s car pulled around so it is waiting for them when they are ready to leave. All it requires is an agreement with the valet service provider to maintain a lone parking spot at the front for when the time comes to get the winning bidder’s car.

Market it in the auction catalog and slideshow, give it a description that sells the story. I’ve even seen some extra details added on, like a goodie bag to take home waiting on the front seat for you. The point is to keep it simple and make it fun. The results always align with what we’d hope for an introductory lot like this. Worst case scenario, we raise about $500 and do a great job of warming up the crowd. Best case scenario, two bidders go at it and we’re off to the four- or five-digit races on our first lot.

If you have other ideas for great warm-up lots, post them in the comments below, or drop us a line.

 

 

Register now for October 25 East Bay workshop

Registration is now open for our upcoming East Bay fundraising auction workshop: Raise More, Right Now: Advanced Fundraising Auction Strategies
This in-depth fundraising auction workshop will be held on Tuesday, October 25th at the Lafayette Veteran’s Memorial, in Lafayette, California. It is presented by Stellar Fundraising Auctions, Beth Sandefur Events, Greater Giving and The Lux Productions. 

This in-depth, highly interactive workshop will provide you with advanced strategies to raise more with what you already have. Learn how to get attendees to commit to supporting you before they arrive, new techniques for marketing your auction, new revenue enhancers that encourage spending, and more. Session topics will include:

  • Storytelling for your mission
  • Creating successful auction lots
  • Revenue enhancers, beyond the raffle
  • Strategies to refresh your silent auction
  • New technologies to stretch your audio visual budget
  • Marketing your auction

Hands-on mobile bidding session
Many organizations are looking for information about the most buzzed about trend in events: going mobile. This workshop session will include an overview of Greater Giving’s Mobile Bidding and Storefront functions. We’ll discuss how mobile bidding impacts your event and how you can incorporate raffle and other multi-item sales into your event using storefront.

Expert roundtables
The workshop ends with a 1-hour series of small group sessions with each member of our expert panel. We will break into groups by organization type, and spend an hour drilling down on the topics that matter to you most. Ask questions and get answers that are relevant to the needs of your specific event with experts in the field of fundraising auction planning, implementation and performance.

Tuesday, October 25, 2016 - the Veteran's Memorial in Lafayette
9:00am – 3:00pm
Check-in begins at 8:30am
Continental breakfast and lunch will be provided.

Click here to register.

Creating desirable packages for your live auction

Procuring enticing packages is one of the most challenging aspects of organizing a fundraising auction. Solicitation committees often get hung up on comparisons to other events and focus on the lots they see doing well at other fundraising auctions.

And while there is value in learning from one’s peers, we never encourage our clients to focus on specific auction lots. It can be frustrating, and it seldom yields results.

For example: I’ve sold “Breakfast with Bo Derek the morning after the auction” for over $20,000. This was wonderful for the event that had Bo as a supporter, but it is useless to the rest of you reading this right now (unless you are good friends with Bo as well).

Instead, we encourage our clients to focus on the types of lots that sell best and then work to find the most desirable packages in each of those types. There are three levels of desirability across all types of auction lots: Retail, Access, and Relationship:

  • Retail is the ground floor of desirability in an auction lot. If your attendees can find a price for it online, they’ll bid accordingly. There are types of auction lots that do fine when sold as straight retail, such as trips. Generally speaking, however, it is the least desirable.

  • Access denotes an experience bidders could not enjoy otherwise, something that is not available through retail channels. Lots that offer access engage your crowd to spend more, and make your auction more memorable. 

  • Relationships are the hottest selling lots in any auction we do. “People support people” is one of the oldest adages in fundraising, and nowhere does this prove more true than onstage. Relationship lots offer access to a “celebrity,” and the definition of celebrity varies.

Creating attractive packages for the live auction is one of the most crucial elements of the pre-event planning we consult on, and one of the areas upon which we focus the majority of our consulting. As such, we’ll be discussing this and brainstorming desirable auction lots in person at our upcoming workshop: “Raise More, Right Now: Advanced Fundraising Auction Strategies.”

Stick to your timeline

There is a tendency to adjust the timeline of an event mid-event if things aren’t proceeding as planned. Usually it’s because people aren’t bidding on the silent auction with as much fervor as the silent auction chairs had envisioned. They want to keep the silent open for “an extra 15 minutes, to give people a chance to bid.”

Unless there has been a major incident that is preventing attendees from getting to your event on time, don’t alter your timeline. Especially if your timeline has been published in the catalog or elsewhere at the event. The timeline for the evening is the one element that you actually have control over; hopefully you established it strategically.

Altering your timeline can have serious repercussions across the rest of your event. It can throw off the timing for dinner, it delays the start of your live auction, and ultimately it costs you money. More than that, however, altering the timeline can aggravate your crowd.

I emceed a silent auction conducted via mobile bidding recently, hyping items and announcing closing times. The event chair opted to keep the silent open for an extra 15 minutes, to “give people a chance to bid from their seats at dinner.”

When I took the stage to announce that the silent auction would be open for an additional 15 minutes, people actually booed! Their expectations had been set, and they were ready to move on with the evening. They didn’t want to have to spend any more time protecting their bids, they were ready for the next phase of the evening.

This crowd recovered and didn’t hold this decision against me or the organization, thankfully. But all it really takes is for you to piss off one of your big bidders to negatively impact your event.

Strategically craft your timeline, publish it, and stick to it. Your crowd will be happier, and your event will be better for it.

Save the date: Sonoma and Marin fundraising auction workshop

We are bringing our popular workshop, The Top 10 Ways to Make your Next Auction More Successful, to charities serving Sonoma and Marin counties. Save the date for Wednesday, April 13th, 2016, at the Inn at Marin. 

"By far the most useful auction workshop I’ve attended because it offered concrete steps for how organizations can improve and because it was focused on sharing information rather than pushing products." 

-Deb M., Aurora Theater

In conjunction with Greater GivingBeth Sandefur Events and Sound Expressions, Stellar Fundraising Auctions presents Auction 101: The Top 10 Ways to Make Your Next Auction More Successful.   This interactive workshop is designed to give your auction team useful tools to help with your next fundraising event.

The workshop will take place from 9am – 3pm on Wednesday, April 13th, 2016 at the Inn at Marin in Novato. Online registration will be available through Greater Giving soon.

Whether your event is in two weeks or twenty, this highly interactive workshop will provide you with proven strategies that will help you maximize the philanthropic potential of your crowd.

Session topics will include:

Fine tuning your fund-a-need pitch

Finding hidden lessons in your auction data

Brainstorming ways to enhance your auction lots

Messaging: sell the cause, not the party

Streamlining check-in and check-out

Making your auction sound great

We will also offer a hands-on session for organizations looking for information about the most buzzed about trend in events: going mobile. This workshop session will include an overview of Greater Giving’s Mobile Bidding and Storefront functions. We’ll discuss how mobile bidding impacts your event and how you can incorporate raffle and other multi-item sales into your event using Storefront.

The day will conclude with expert roundtables: we'll break into groups by organization type, and then each of our experts will rotate through each group, focusing on the topics that matter to you most. This is the chance for you to ask questions and get answers that are relevant to the needs of your specific event with experts in the field of fundraising auction planning, implementation and performance.

"Really good overall workshop...I left with some good information and takeaways and people that I will follow up with to try and create the best auction possible."

Save the date for Wednesday, April 13th, 2016, and stay tuned for more information on registration.

Don't over-combine sports packages

One commonly held misconception in the world of fundraising is that more means more. The tendency is to add to an auction lot until it is bursting at the seams with value. And while it does make sense to round out packages, there is a point at which adding more to a package does not result in a higher sale price.

Nowhere do we see this proven more consistently than with sports packages. All too often an organization will take all of their various sports donations and put them into one mega-package, only to see it sell for the same as just one of their experiences would have on its own.

For example, one year a client had a behind-the-scenes experience with the San Francisco Giants for four people that sold for $3,400. The next year they decided to add 49’ers tickets, Sharks tickets, Oakland A’s tickets, and Stanford Football tickets to the same Giants package. The combined mega-package sold for…$3,600.

Would these people overpay to see the Oakland A's? Don't bet your auction on it.
Would these people overpay to see the Oakland A's? Don't bet your auction on it.

Sports fans are often rabid – the word “fan” is derived from “fanatic” after all – but about their team or their favorite sport. Just because someone is a baseball fan doesn’t mean they are necessarily a football fan or a basketball fan and so on. Combining a bunch of experiences that they aren’t necessarily interested in into one auction lot doesn’t change their perception of value.

Put another way, if a buyer is willing to spend $3,000 on a Giants experience, adding a bunch of other games for teams they don’t care about isn’t going to magically increase their maximum bid. And it certainly isn’t going to maximize the potential of your donations.

Furthermore, the hope that the different sports fans will bid each other up doesn’t yield results, either. Each fan has their own perception of value for the single component they are interested in – which is always less than the value of the package as a whole.

If you have a bunch of different sports experiences donated to your auction, do you and your donors a favor and keep them separate. You’ll make more money, make your donors happier, and you might even get some valuable data on your bidders’ sports preferences.  

Top 10 most exciting auction lots of 2014

Last year’s compendium of the 10 charity auction lots that stood out the most was so well-received, that this year’s list goes to 11. These weren’t always the lots that sold for the most money, but they were the most unique, the most exciting and the best examples of their category.

The goal of sharing these isn’t to get you to go out and contact Joe Lacob or Stuart Brioza to do see if they’ll do a lot for you: the goal is to get you thinking about creative lots you could create with a celebrity in your community.

So without further ado, here are my top 10 11 most exciting charity auction lots of 2014, presented in no particular order:

Join Elizabeth Banks Behind the Scenes of Pitch Perfect 2

Two guests get V.I.P. access to the set of Pitch Perfect 2 in Baton Rouge, LA. with A.C.T. alumna Elizabeth Banks. You'll spend the day on the set, experience behind-the-scenes filming, meet cast members, and have lunch on set.

Spending a day onset at the filming of Pitch Perfect 2 was one of the most exciting auction lots of 2014.
Spending a day onset at the filming of Pitch Perfect 2 was one of the most exciting auction lots of 2014.

A.C.T. Alumna Elizabeth Banks has turned her time at A.C.T. into an incredibly successful career. She starred on 30 Rock, Zack & Miri, and the Hunger Games. Elizabeth has also expanded her career, producing the acapella hit Pitch Perfect. She now is producing and directing the follow-up: Pitch Perfect 2.

Elizabeth is offering two people behind the scenes access to the set of Pitch Perfect 2. Make your way to Baton Rouge, Louisiana. You’ll have roundtrip airfare for the both of you. A luxurious hotel in which to spend 2N & 3D. But the real treat: You’ll be Elizabeth’s personal guests. Get to spend a day on set, meet cast members, experience behind-the-scenes filming. You’ll even be in the background of one of the 2 main a-capella groups songs! A-ca-awesome!

Warriors fans who can play basketball, this one’s for you!

Have a fantasy to play with the Warriors? Not that good? Well how about a game of Horse with Klay Thompson at the Warriors Practice Facility in downtown Oakland?

Just the two of you, one on one. And we’ll be happy to pinch you to show you’re not dreaming. To remember your great day, take home a signed Stephen Curry and Klay Thompson Splash Brothers jersey.

The Ultimate Sonoma Coast Food & Wine Experience for Eight

Up to four couples will experience the ultimate, personal wine and food experience at one of the most beautiful vineyards on the planet. Arrive at Peay Vineyards as early as you'd like to swim in the pond or to bike the hilly coastal ridges.

As the sun sets, Andy Peay from Peay Vineyards will take you on a walk of the vineyard followed by cheese, oysters and a wine tasting on the porch. In the meantime, Stuart Brioza, owner and chef of quite possibly the hottest SF restaurant and James Beard Award winning, State Bird Provisions, will be in the kitchen preparing your dinner. If weather permits, the big sky full of stars will be your dining room.

Each course will be paired with wines from Peay Vineyards’ cellar. That evening you will stay at the Peay's newly constructed barn house built from remnants of the old tractor barn that rested on that spot for the previous 100 years. The next morning you can take the coastal route home, perhaps picking up some oysters at Hog Island on the way. Oh, and don't forget to take home your magnum of the not-yet released 2012 Peay Vineyards Estate Chardonnay tonight.

Speedracer: Formula 3 Racing School

This package includes two days of progressive instruction from classroom to racetrack, culminating in open lapping of the world-famous Sonoma Raceway in cars capable of incredible performance. After an exhilarating day of driving, retire to your suite at the fabulous Fairmont Sonoma Mission Inn, where you will be pampered for two nights with a 60-minute spa treatment for two people and dinner at Santé restaurant for two.

There are driving schools, and then there is Lola Simraceway & their RACING SCHOOL. These are the cars that Formula 3 drivers train on: 300 HorsePower, 273 torque, 0 to 60 in 2.7 seconds, Top speeds of 181 Miles Per Hour and capable of pulling over 3 Gs.

This is serious racing, in cars designed to hug the track like nothing you’ve ever seen before. You’ll get two days of progressive instruction: start in the classroom on driving simulators. Work your way to Sonoma Raceway’s track and the REAL DEAL. Get a chance to take on Sonoma Raceway’s corners and elevation changes in a car that will scare you, long before you scare it. Plus: 2N & 3D at the Sonoma Mission Inn and dinner for 2 at Sante Restaurant.

Dip, Duck, Dive, Dodge!

Back because YOU demanded it: Buy-in Dodgeball. Dodgeball! Eight Teams Enter, One Team Leaves!! Buy-In Tournament for 8 teams of 10 players each Friday, May 2nd, 2014: Make your way to The Burlingamer.

There will be chow.

There will be a keg.

Best of all: there will be DODGEBALL! Compete in a Round-Robin tournament. Filled with spills, chills, shagging, suicide plays, block attacks, body deflections and laughs. Come in your best dodgeball costume. Or simply come prepared to kick ass and take names. And earn the title: Burlingame Dodgeball Champions

…We’ll Have A Barrel of Dunn!

This is the chance of a lifetime…to make and own a barrel of Dunn Vineyards sourced wine…that’s approximately 23 cases of wine! Join Mike Dunn as your consulting winemaker for an extraordinary winemaking experience and produce your own Dunn Vineyards sourced 2014 Howell Mountain Cabernet Sauvignon in a Treuil French Oak barrel with commemorative “Taste of Howell Mountain” plaque.

You can get your hands dirty and learn how to do it, or drop in just for the blending, or sit back and let Mother Nature and Mike Dunn work their magic and VOILA, you have approximately 23 cases of your own unique Dunn Vineyards sourced 2014 Howell Mountain Cabernet Sauvignon! A truly one-of-a-kind addition to your cellar! Note: Wine is not for resale

Hunger Games Survival School

Unleash your inner Katniss Everdeen at Pura Vida’s Hunger Games Survival School. You and five friends will learn from your experienced survival guide, Joe Moerschbaecher as he teaches you the survival skills necessary to survive the Hunger Games.

This tour focuses primarily on the non-violent survival skills including fire and shelter building, knot tying, snares, off trail travel, and navigation. After the skills are taught, tributes will be paired in groups of two to practice the skills on their own, and be evaluated for their power rankings in these survival areas. During this school, tributes will visit two areas where major filming was done, as well as gain insight into the filming process.

This package is for six adventurous participants, ages 12 and up. Hello, World!

Two Stars and Beyond — Dinner for Four at Two- and Three-Starred Michelin Restaurants

Tourists flock to the Bay Area year-round to see the natural and architectural wonders of San Francisco along the 49-Mile Scenic Drive, cruise the cliffs along Highway One, and meander along the byways of Napa and Sonoma, but this road trip is tailor-made just for locals.

Take your time traversing our spectacular region, with spectacular culinary destinations from South Park to the South Bay, Napa Valley to North Beach on the itinerary. Your party of four will experience simply out-of-this-world wine-paired chef’s menus at Bay Area restaurants boasting two and three Michelin stars, including:

  • Atelier Crenn — Chef Dominique Crenn
  • Benu — Chef Corey Lee
  • Coi — Chef Daniel Patterson
  • The French Laundry — Chef Thomas Keller
  • Manresa — Chef David Kinch
  • The Restaurant at Meadowood — Chef Christopher Kostow
  • Quince — Chef Michael Tusk
  • Saison — Chef Joshua Skenes

Get out your calendars — you’ll want to start picking out your special dates now because this is destination dining at its most Michelin-starred magnificent!

2014 Kentucky Derby/Kentucky Oaks Package for Six

Sip mint juleps with the stars, join in a rousing chorus of “My Old Kentucky Home,” and become part of the most exciting horse race in the world. With this experience for six guests, you’ll see it all from your premium third floor Clubhouse seats for both The Kentucky Derby (May 3, 2014) and The Kentucky Oaks (May 2, 2014).

During your stay, the group will be treated to a private, behind-the-scenes tour of the Churchill Downs barns and stables, and a tour of a nearby thoroughbred farm and training facility. Dinner one night will be at the storied 610 Magnolia, where Chef Edward Lee draws on fresh local ingredients to create contemporary southern cuisine. Transportation to and from Churchill Downs on race days, as well as to and from other activities, is included in this package, as are personal concierge services to help with restaurant reservations, shopping, and other activities during the stay.

Your concierge will even help with the creation of the perfect Kentucky Derby hat!

Take home six bottles of 2010 Post Parade Napa Valley Cabernet Sauvignon. Created by three friends from the Bluegrass State and made by Winemaker Thomas Rivers Brown, this debut vintage of Post Parade Cabernet Sauvignon combines grapes from Soda Canyon and Oakville for deep fruit and classic structure. Accommodations for three couples for three nights at the Marriott Courtyard Louisville Downtown Hotel are included. Airfare and transportation other than noted is not included.

Master the Masters!

There are golf tournaments, there are majors, and then there is The Masters. Of the four majors, three are open to the public, and the Masters is one of the most difficult tickets to get in all of sport. Two people journey to Augusta, Georgia to take in the splendor, pageantry and history of the Masters 2015 with veteran Masters attendee and school dad, Bryan O. You and a friend will be hosted and fed for four nights in a large, shared southern home.

Ready to play? Enjoy a round of golf for two on Friday, April 10 at Augusta Country Club (not to be confused with Augusta National).

Then, the main event: two badges for the final two days of the tournament at Augusta National. Saturday is moving day, your chance to see who can make the move up the scoreboard to put themselves in position to win. Sunday, the grand finale. The day the Masters is won (and often lost). Never been? Don't worry! Your host will be your personal guide to the course. Fore!

A Feast for Friends — Dinner for Eight with Staffan Terje and Stuart Brioza Together in Your Home

Chef Staffan Terje of long-time San Francisco favorite Perbacco and Chef Stuart Brioza of James Beard award-winning State Bird Provisions will bring their modern, original culinary sensibilities to the plate as they collaborate on a five-course feast for eight guests. The chefs will select five special, seasonal ingredients around which to build the evening’s menu.

Each course will feature one of these ingredients, and the two chefs will prepare dishes highlighting the chosen ingredient and reflecting their respective approaches in the kitchen. The chefs will present their dishes side-by-side, and each course will be paired with the California-grown, European-style wines of Failla.

Chef Terje and Chef Brioza’s unique and delicious dishes are sure to have your guests talking about Old World traditions and New World inventions as if they are natural companions and old friends — much like these talented chef-proprietors themselves!

All food and wine costs are included. Date to be mutually agreed upon.